A week ago I mentioned on this blog that I was reading
through a book titled Meat Is For Pussies
by John Joseph. In my post I stated that although I agreed with much of the
substance of the book in its advocacy for a plant-based diet and healthy
living, I had some issues with the style of the writing. I also stated that I
was considering doing some sort of response to the book to address my issues.
If I went through with it, it would be my first commentary on this blog related
to a book. With my departure for Europe less than a week out and having no
experience since college in doing any sort of literary analysis, I had
originally assumed that I would never get to doing this, however I came to
realize that there’s actually not much to say here. The items I would be
addressing do not require much elaboration, so a lengthy post would be
unnecessary. A short post would also have the benefit of limiting the damage I
inflict upon myself in proving that I don’t know anything about criticizing
literature. With this line of reasoning, and my usual cautionary instincts
strangely missing, I went ahead and started writing, and below are the results.
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“Look, I’m not going to preach to you about how you like to
have a good time, because that’s not my thing. I judge no one. What you do for fun is your own business—well, that
is, unless you bring your drunken asshole antics into my personal space. Then
we got issues.” [emphasis mine]
I think it was here, in the opening paragraph of Chapter 2
of Meat Is For Pussies, that I
snapped. The author, John Joseph, had irritated me with his apparent inability
to go a single page without spewing profanity, but when I hit this blatant
contradiction I knew I had in my hands a fundamentally flawed book. I cannot
help but wonder who, if anyone, edited this book, and if they told John Joseph
of the inconsistency between the above statement and the title of his book, as
well as his commentary on the intelligence and worth of those who do not
subscribe to his lifestyle. Although I’m not a vegan myself, I agree with most
of the content about eating healthy and maintaining an active lifestyle, but
John Joseph has shot himself in the foot with how he wrote this book. Meat Is For Pussies is sadly an example
of an overall solid message dragged down by a poor choice of communication
style as well as the contradiction noted above.
John Joseph writes in a very abrasive, expletive filled,
in-your-face style. As a former violent criminal, convict, and drug abuser,
(among other things) John Joseph’s writing style is understandable, up to a
point. To his credit, in the introduction of his book John Joseph makes it
clear that his intention is to deliver a “… no-holds-barred, New York—style
beat-down on real health and real nutrition.” (Page xxi) This is meant to
convey that he is giving you the hard, no BS truth and not what you’re being
told by society/Corporate America/the government/insert malevolent force here.
I’m guessing John Joseph chose this provocative style because he believes his
audience is ignorant and/or apathetic and they need to be shocked into action.
Certainly there is value this aggressive style of writing, however within it
there is a thin line between being helpful and being insulting, and John Joseph
has crossed that line.
It’s not an official rule, but from my limited writing
experience I do believe that one of the biggest mistakes you can make as an author
is to demean the intelligence of your audience. Even if you really do believe
your audience is clueless or dim-witted, as John Joseph clearly does, you
should still show them the level of respect due all individuals, even those you
hold in low regard. On page 16 of John’s book, while discussing drug and
alcohol addictions, we read “Now let’s take a look at that word for a second: in-TOXIC-ated. The root word being toxic, as in poisonous to your fucking body,
numb nuts.” [emphasis his] There are a number of other points where John Joseph
commits similar sins, but this one clearly demonstrates what I’m talking about.
Even when a person is genuinely misinformed or foolish, this is not how you
speak to them in professional writing.
There is a lot of profanity in Meat Is For Pussies, and the sheer amount of it puzzles me. Why all
the swearing? Is this what people like to read these days? Is this a testament
to what our society’s level of communication has been reduced to? I suspect if
we were to ask John Joseph, he would say the reason for his language is that it
is who he is, and that his writing voice reflects his talking voice. Given his
rough history, there would be merit to that explanation, though it would also
speak volumes to his communication skills. How John Joseph speaks and writes is
of course his prerogative, but how a person speaks and writes has a substantial
impact on the effectiveness in communicating a message. In the case of Meat Is For Pussies, the swearing makes
John Joseph seem less like a serious writer and more like an irreverent
teenager who thinks he knows everything but actually needs his mouth soaped.
To wrap up this failed attempt at literary critique, let me
mention two more things I noted while reading the book. First, at the end of
Chapter 2 John Joseph explains that he doesn’t use the word “vegan” because it
has taken on too much negative connotation. Speaking of the vegans who have
given a bad name to the movement, John Joseph states “I personally believe the
negative connotations that have come to be associated with the V-word can be
attributed to the judgmental, self righteous attitudes of a particular subgroup
of individuals.” (Page 23) Living in Boulder, Colorado, I know exactly the type
of people he is talking about, but at the same time does John Joseph not
realize that he’s talking about himself? To be blunt, John Joseph makes the
“preachy” vegans I know seem not so bad, and I’d sooner hang out with them than
him. Second, John Joseph perpetuates the common myth in our society that people
who play video games are obese, sickly losers. It is unfortunately true that
there are gamers who are like this or worse, and these are the ones who get all
the coverage in our mainstream media. But just as there are both agreeable and
disagreeable vegans, there are both well-adjusted gamers and ones that are not
living healthy lives. If John Joseph doesn’t want us to be making broad
generalizations about vegans, he might take care to not be making the broad
generalizations about groups he clearly has no meaningful knowledge of.
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